"THE NATIONAL DOG SHOW PRESENTED BY PURINA"
2012 FACT SHEET
WHAT: "The National Dog Show Presented by Purina" is the annual two-hour, family-oriented television special broadcast on NBC. This American Kennel Club (AKC) - sanctioned dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious in the country. This year’s show is the 11th edition of the American family TV tradition. The Kennel Club of Philadelphia shows have been around since the late 1800’s.
The event has become a Thanksgiving Day television institution, generating a total audience approaching 20 million viewers each year as part of NBC’s traditional Thanksgiving Day family entertainment block of programming, which begins with the Macy’s Thanksgiving Day Parade. Some 2,000 of the nation’s top dogs compete for Best in Show honors in a competition open to all registered purebred dogs.
FORMAT: The National Dog Show Presented by Purina is one of only five benched format shows remaining in the United States. Benched format means that the show is open to the public and the canines are on display all day long so that attendees can see the dogs up close and meet their owners to learn about the breeds and about the responsible dog ownership.
WHEN: The National Dog Show is set to broadcast on television on Thanksgiving Day, Nov. 22, from noon to 2 p.m. to all time zones, following NBC’s coverage of the Macy’s Parade. The actual event will take place on Saturday, Nov 17 at the Greater Philadelphia Expo Center at Oaks/Valley Forge.
WHERE: The Greater Philadelphia Expo Center is located in Oaks, PA., adjacent to historic Valley Forge, PA, and just 15 miles west of Philadelphia.
WHO: Purebred dogs from over 170 breeds, including many of America’s elite show dogs and their owners and handlers competing for Best of Breed, First in Group and the ultimate title of Best in Show.
NEW BREEDS: This year, the National Dog Show will introduce two new breeds to America’s TV viewing audience.
The new breeds are:
Treeing Walker Coonhound
THERAPY DOG TEAM: A team of three dynamic young canines – Dogues de Bordeaux named Li’l Abner and Stella and a Staffordshire Terrier mix named Vivian – will step forward this year to carry on the tradition of the National Dog Show Therapy Dog Ambassador program. The trio, all from the Philadelphia area, make regular visits to the Philadelphia Ronald McDonald House where they actively participate in therapy work with patients and families.
TV COMMENTATORS: Television personality John O’Hurley will again host the NBC special along with David Frei, America’s foremost canine expert and the co-host of USA Network’s coverage of the Westminster Kennel Club Dog Show. The Broadway star and comedic actor, O’Hurley is best known for his work on the popular television show Seinfeld. Frei, the director of communications for Westminster, also works as a judge and has owned/handled some of the world’s
top-ranked canines over the years. Mary Carillo, best known for her work as an Olympics correspondent and tennis analyst for NBC and other networks, will be the sideline reporter.
ONLINE: nationaldogshow.com The National Dog Show Presented by Purina website features additional video of the show, with breed and group judging, providing canine enthusiasts with a scope of coverage that includes all of the breeds in the show.
EVENT PRODUCER: Carson International of Ketchum, ID, the world’s most prominent producer and packager of canine events for live audiences and television.
TV LISTING: The National Dog Show Presented by Purina®
Thanksgiving Day, Thursday, Nov. 22nd
Noon-2 p.m. in all time zones following coverage of the Macy’s Thanksgiving Day Parade
This two-hour family entertainment special has become a major event in the dog show world, hosted by The Kennel Club of Philadelphia and sanctioned by the
American Kennel Club (AKC). The specialspotlights the judging of the finest show dogs from over 170 breeds. The show is hosted by purebred dog owner John O’Hurley, with expert commentary by renowned expert David Frei, the dean of dog show commentators. Since the broadcast first aired 11 years ago, over 19 million viewers tune in each year for this tradition.
Steve Griffith, Vizion Group Public Relations, 484-433-7757